About us

Our mission has attracted creative minds who are passionate about driving change.

Our Team

  • Sam Watson Jones

    Co-founder & President

    Sam is a fourth generation farmer from North Shropshire with a desire to make farming better. His focus in arable enterprise is on finding ways in which technology can help to grow productivity and efficiency as margins continue to shrink.

    Ben Scott-Robinson

    Co-founder & CEO

    Ben is digital entrepreneur focused on geospatial and mobility technologies with a background in user experience design. He was in the Drum Magazine’s Mobile Top 50 for two years running, in the Digerati Top 100 and won Experience Innovator of the Year.

    Dr Tom Walters


    Tom joined us from Google Deepmind,as part of the team creating the voice of Google assistant. With a strong interest in global sustainability challenges, Tom brings a wealth of experience in cutting edge AI to our mission.

    Laura Parnell


    Laura's multi-disciplinary background in HR, legal, and operations drives innovative solutions across the organisation. Passionate about teams and culture, she's dedicated to cultivating excellence and efficiency in every facet of her work. Laura's expertise and commitment are instrumental in shaping the company's vision for a sustainable future in agriculture.

    James Vining

    Director of Product

    James is a passionate agriculturalist driving the future of sustainable farming through innovation. Raised on a Devon family farm and now managing his own, he has an excellent grasp of agriculture's pressing challenges. With a Master's degree in Agricultural Engineering from Harper Adams University, James has honed the skills to create commercial products for a more sustainable future.

    Geoff Osmond

    Head Of Service & Robot Operations

    Geoff’s extensive background in the UK Armed Forces covered operations, training, procurement and planning. His last 2 posts in defence were as a Chief Instructor at the Royal School of Artillery and then as the Plans Team Lead in a NATO Rapid Deployable CORPS HQ. Geoff's experience has established the service team as a highly effective and flexible resource with extensive experience of robotic field operations, support to test and acceptance, as well as training and mentoring.

    Jamie Burrows

    Head of Brand

    Jamie has brought his passion for mission-led innovation to build the Small Robot Co brand. With a background in technology and culture, his expertise is in building brand equity through strategic marketing and visual identity.

    Sarra Mander


    Sarra has over 20 years of experience in Marcoms, having run the PR campaigns to exit for Beamly, Fasthosts and AdMob. Sarra has helped guide Small Robot Co from prototype to commercialisation.

    Ray King

    Head of Mechanical Engineering

    Ray is a Chartered Engineer with the Institution of Agricultural engineers. He joined Small Robot Co with a wealth of experience from a range of agricultural and engineering companies and a desire to bring these learnings together to make a difference. Before joining us, Ray worked for JCB and Claydon Drills in various engineering roles.

  • Our culture

    Our focus is on outcomes, not technology

    • Mission driven

      It's important to us that everyone understands that each individual plays a pivotal role in our mission. Our journey to revolutionise farming will be challenging, but a team that feels inspired, proud and fulfilled in the work they do can overcome any obstacle.

    • People first

      We're pioneering technology, but we will always remember the human experience. PerPlant farming is groundbreaking, but its impact lies in real value to our farmers. Our focus is people first, always

    • Clockbuilders

      We don’t just want experts; we want visionaries. Individuals who don't just tell time but build the clock, creating transparent systems that foster independence and achievement.

    • Diversity drives us

      Different perspectives fuel innovation. We're more interested in the person, than ticking every box.

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  • Winner

    Positive Impact: Environment Award

    Also shortlisted for Positive Impact: Technology



    Santander X Global Challenge | Food for the Future

    Winning Scale-up


    Google Startups for Sustainable Development program



    CogX 2023 Awards

    Celebrating the innovators and change makers impacting our world


    Most Meaningful Comapnies to work for

    Selected as one of the Impact 50 most meaningful companies in the world to work for


    TIME’s Best Inventions

    Featured on TIME's 2022 list

Joining the team


There are curently no open positions, but we still want to hear from you. Upload your CV and let us know which area interests you.

Tell us about you

Feeding the world. Regenerating the planet. We're building a brand that works for both the farmer and the planet. Here's how it comes together:

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